THP's 3-STEP SYSTEM - simple version:
STEP 1
Offer a REALLY BIG CLAIM! & FREE Gift for their Time
a. MUST BE BIG (the big claim creates curiosity & desire)
b. Curiosity & Desire creates TIME, INTEREST & BUY-IN!
STEP 2
Deliver the Gift & Become their "Partner!"
a. Gift Doubles as your NO-LOSE, SALES TOOL, &
b. Gift Creates Trust, Clarity, Commitment & Value!
c. Gift will Differentiate you & Dismiss Competitors!
STEP 3
Prove your Claim & Close!
1. Connect client or prospect to your computer
2. Promote GIFT as Amazing Financial Benefit!
(because... it provides your clients with
clarity, Understanding & Better Math...)
3. Work w/ The NoloseLoan as a their "Partner"
Do the 3 Steps & WATCH SALES SOAR!
BUT YOU MUST DO THE 3 STEPS!
_________________________________________________________________
BELOW is DETAILED VERSION of The 3-Step System
(WHITE is the Step and Sample Script)
(Orange are KEY VERBIAGE)
(GREEN is our commentary)
STEP #1. OFFERING A BIG CLAIM & a Gift.
THE CLAIM:
"I am Totally Different from Everyone Else!"
THE GIFT:
A Financial System that will save money & simplify your life!
Sales Psychology of "The BIG CLAIM..."
1. Incites Curiosity & Increases willingness to hear you out!
2. Sets you apart from others at decision-time (you'll see).
3. Creates Hope & Excitement because "Different is Better!"
... this makes you SPECIAL and worth their attention!
4. Shows them confidence, but need to do it in a humble way.
(DON'T WANT TO BE OR SOUND ARROGANT! Stay HUMBLE!)
STEP 1 SAMPLE SCRIPT
(Use this as a guide, be yourself..BIG CLAIM, but HUMBLE, focused on them)
But try to use the "KEY TERMS IN ORANGE"
"Mr./Mrs. _________, Let me tell you a little about myself, just so you know and can feel comfortable about who you are dealing with, not because I want to talk about me, but because my method and process to helping people with loans is TOTALLY DIFFERENT and BETTER (according to my clients) from any other financial guy/gal you have ever worked with. I know that sounds like a big claim and believe me, I don't say that to be arrogant in any way, but honestly, my process and approach is very different from other lenders and after spending just a little more time together, I hope you will agree. Sound fair? OK, will let me just say that the first way I am different is that I (my company) have/has pre-paid for a free financial gift for everyone I/we help - so that means you. So, the first way I am / we are different is that I am sending you a free gift that you can use on your own and that you and I are going to use together to help figure out what is the best possible loan for you or whether a loan is even a good idea for you or not at this time.
Is your email "________" (also need name and phone).
(We'll give you the link to set-up the gift in our first tutorial on how to use NoloseLoan)
STEP #2. DELIVER THE GIFT
a) complete Nolose Partner Webform (from your share-a-sale link)
b) log them onto your screen via Zoom, Skype, Logmein, Google...
c) During login, get THEIR credentials from your email & enter data.
The POWER & PSYCHOLOGY "this" FREE GIFT.
1. Increases Client Curiosity: "What is it?, I want it!"
2. Keeps them engaged and increases expectations
3. Your Gift Earns you the right to more time, which...
4. Builds Deeper Relationship, Trust & Commitment..
(You're earning time w/ VALUE, not wasting it with BS)
5. Differentiates YOU from everyone, Past & Present!
(REMEMBER: It's not just a "free gift." It's a better selling tool
that will actually help them make a better decision & Commit!)
STEP #2: SAMPLE SCRIPT
(Again, be yourself, use your own words,
but strongly consider using the highlights in orange)
"Mr./Mrs.______, are you or can you be on a computer with internet connectivity? That will help us really see and create your loan options together in a way that, I assure you, will be very worth your while. Almost everyone I do this with has a very high quality experience.
(While they are getting on screen, you can fill void cells in THP's NoloseLoan. This is super-simple and intuitive, but element 3 of our training will explain in more detail.)
Just so you know, my goal is to approach your loan more as your partner or guide and less like a "salesman" or "loan officer." This "Free Gift" I have for you is gonna' help us work together to figure out the best possible financing plan for you, and help us get certainty on how to get you the best loan possible or even possibly deciding to keep what you have.
As your team-mate, together, we will clarify all your options, simplify the process and help you determine the best combination of loan structure, price and simplify the process. You and I are going to use just part of your free gift together. After we get connected via the computer you'll start to see, understand and visualize not only how I am different, but also how to get the best possible loan in the simplest possible way. It will help you see the numbers clearly, calculate all the costs and benefits very powerfully and it will help you compare all the best options. Plus, it will save you tons of money, depending on how serious you take it and are willing to use it. But for today, we're just going to focus on the reason you reached out to us, by discussing your loan. OK?
(I know, this script is a bit wordy, but you'll do it naturally within 2-3 trials - just giving you ideas for now. Try to key in on the orange areas.)
STEP #3: PROVE YOUR BIG CLAIM
...while working through the program
...AND CLOSE!
This will be so easy and natural!
a) Introduce them to and talk through their "AMAZING" free gift, and
b) Highlight the clarity, understanding & transparency you deliver
which increases certainty & commitment to move forward: With YOU!
Step #3: Sample Script: (Remember, be yourself, change as needed)
"Just so you know, this is a truly amazing program. Depending on your own level of usage, My free gift to you of The Harvest Plan and The NoLoseLoan will provide a complete financial game plan, debt elimination program, retirement plan, budgeting system and even insurance savings... and more!
In hopes of becoming a team-mate of yours, I have already prepaid for your free usage for 30 days. Plus, I have prepaid for a 75% Discount should you decide to keep the program beyond... whether or not you complete a loan with me. Plus, I have more benefits and incentives I will offer in a bit, again to prove my value to you. But first, let's just focus on the reason you and I are talking, which is your loan. To that end, you should have already received an email from The Harvest Plan that has your username and login password so you can come review, change, edit or do analyze your loan anytime throughout the loan process or beyond.
Remember, this is your free gift to use, login to, change numbers, etc.. Remember, my goal is to get you the best loan and make it simple, easy to understand and make sure the numbers work to your maximum benefit, based on your situation.
So, if you do use it on your own, just know that all you need to do is... 1. Fill in the white spaces, 2, Click "ADD" if you want to Add a row and 3. Click Save on any page where you enter new information. "
NOW... Finish completing information for the loan while they are on screen with you.
1. Name and DOB (Family Page section must be done first.
(Use fake birthdates for now, if necessary. Try to be close)
2. Debts on Eliminate Debt Page,
3. RE and Mortgage Info on Leverage RE & Mtg Page, then
(If possible, at least put in "ballpark info" on Assets Page)
4. Try to also put in vehicles, especially if there are car loans.
5. Now, for the BIG WOW!... go to NoLoseLoan.
a. There, re-enter current mortgage information - show them.
b. Start explaining all the "current info", including months left
c. Prepare 3 hypothetical Options - show row 2 of each option
(3 Good options are: a) Match months left, b) 30 Yr, and 3) lowest rate)
d. Explain blended %, Cost of Pmt, & Option Benefits (on top)
CRITICAL: Make sure client "tracks" each step of the way!
(of course, you have not yet run credit or asked any key questions, so you are just showing them how to use the program and suggesting general rates in the market. So, these are NOT your rates and shopping for the right rate will be the next step. But first, you need to help them see what type of loan to shop for. After this, you need to ask them... )
HERE'S HOW YOU WILL CLOSE THE BUSINESS!
"So, would you mind if I ask you a question?" At the beginning, I did make a very big claim that I was different from any lender you have ever worked with. Or said differently... Has anyone else ever provided you the same lever clarity, information and a similar free gift that I have provided to you??? ...OK, great! I'm glad that you feel I have delivered on my promise."
(If you get the right answer to that question, you WILL get the sale. And, after that answer, you can follow up by just saying....)
"Great! I'm glad our time together has been of value to you. So one last thing I have not yet done for you, which I think will be helpful.. I've not yet told you about the loan process... would you like to know a little about what documents are required, how long it takes and just a couple more minutes clarifying the process and how we get to your exact rate??
(Direct them to the video's at the bottom of the "noloseloan" page.
Tell them about the docs you need (as would anyone else), and
tell them about the appraisal process
tell them about your additional offer on The Harvest Plan, which is:
1. Your discount code 75% Discount, which you will provide to them, and
2. Another Free Gift should they fund a loan w/ you... (THP for Free? - your choice).
...Worth hundreds of dollars and will save them $1,000's more, if taken seriously.
Sales Psychology of "PROVING THE BIG CLAIM..."
1. Your Clent's Experience has been Totally Different: Promise Kept.
2. Your Gift gave clarity, transparency, understanding: Promise Kept
3. Better Clarity Simplifies Decision-Making Process: Promise Kept.
4. The Gift Does the selling, you're a Partner & Guide: Promise Kept.
5. The NoloseLoan Increases understanding and commitment, but...
YOU ARE The Expert, Master, Benefactor & Superior Lender!
6. NoLoseLoan clinches objections & builds commitment by giving...
Clarity to The doubter/ skeptic,
Better Calculations to the Analytic/Engineer
Better, More Sophisticated Software to the "Techy"
Understanding to the person who HATES THE MATH
ONLY YOU offer this process, gift, clarity, transparency, etc..
And what's more, it reduces shopping because...
1. Their pen and paper and/or spreadsheet can't match the power of The NoLoseLoan. They submit to YOUR PROGRAM for their own good.
2. YOU HAVE "WOW" with your SUPERIOR PRESENTATION & Process.
3. TIME invested w/ you & NoloseLoan is their Sufficient Due Dilligence.
4. YOU'RE FAR SUPERIOR to every guy/gal they've ever worked with.
5. YOU HAVE PROVEN, "Their Financial Success is YOUR MISSION!
You have also provided a passport to Financial Success and have proven you care more about them and this transaction than just a loan commission.
Does your present sales system compare to this?
Is this system $49/month better than yours?
What if our system became free shortly?
Remember, after a short time, our system pays you to use it!
Are you TRULY DIFFERENT from everyone else
or is that just something you say, but don't really prove?
Or worse, are you just selling rate, brand name or relationship?
Start Selling VALUE & FINANCIAL SUCCESS!
Sell The NoLoseLoan and Turbo-Charge your Business
and be the catalyst for Bettering your Client's Financial Lives!
Don't forget, you still get...
Drip Marketing for everyone who you give a free gift.
As clients purchase the product, you get paid.
You are GIVING THE GIFT of FINANCIAL SUCCESS!
WOW your EVERYONE you know and
Change your life and theirs!
YOU NOW have the Power of WOW!
If you use it, your sales will Sky-Rocket!
and your marketing dollars will actually increase
because you'll get paid to use the System!
YOU will make more money, get more referrals
and ALL your own team-mates will like you better, including...
...your boss, your spouse and your entire clientele.